The Social Business Flow as seen by Deloitte

Article by Deloitte on driving Social Business transformation:

Social media technologies strip away the hierarchy and bureaucracy long associated with industrialization, replacing them with an open forum of ideas and problem-solving.  When applied strategically to business processes, these tools can draw out the best ideas and efforts from employees spanning all functions of the enterprise.  In fact, anecdotal evidence and research findings reveal that implementing appropriate social technologies and processes has helped some companies boost overall enterprise productivity and increase revenue.

We always like it when people agree with us 🙂

The article is also interesting in that it covers some of the hard work required:

While valuable connections and discoveries may appear to happen serendipitously across social media, realizing the potential of social re-engineering doesn’t happen by accident.  It takes place over time, with purposeful effort.

Well worth a read, some good diagrams as well, the flow diagram (see above) is interesting – not the same as ours, but not dissimilar.