Bjoern Negelmann’s analysis of the strategic situation of Social Business at the start of the Enterprise 2.0 Summit in Paris last week was one of those things that was so obvious once stated, yet has you kicking yourself that you didn’t articulate it so well.
In essence he used the Gartner Hype Curve and showed that “Peak Hype” was in 2012/13, (see picture above) and we are now in the Slough of Despond, the bottom you find when the bottom drops out of the first optimistic hype phase.
But the good news is that this is when things “get real” and actual value starts to be created – the next phase is the “Slope of Enlightenment” when people find out what works, what doesn’t, and what to do next (which just happens to be our company’s aim)
We started Agile Elephant a year ago as we felt the overall social business ecosystem had changed, the first heady phase of the market had ended and we felt the industry was now going to move into a more practical, implementaion phase. I couldn’t easily articulate why I thought this, but this model really makes it clear.
The only way is up…..