Business is changing faster than ever. Every organisation’s business model is under threat from new technology, new challengers and new, more agile ways of getting the job done. We now live in a landscape of digital disruption caused by three new technology paradigms – the simultaneous rise of Cloud, Social, and Mobile technologies have the potential to change the way we do things in every part of our lives.
Because we’ve been talking about applying social tools inside business since 2006 and we are no where near realising the potential for real social collaboration to make business more effective. We need a roadmap to set us on the right course, we need to think differently and to change culture.
We don’t mean the Professor Muhammad Yunus definition of a business which has a social rather than financial objective. We do mean a business adopting social tools and a different, more open and collaborative approach. We’ve been using terms like Web 2.0, Office 2.0, Collaboration, Knowledge Management, Enterprise 2.0, Social Enterprise or Social Business. Social Business is probably the best term currently, but the language is of minor importance compared to the real objective of changing business culture to add value.
We’ve laid down our roadmap for making Social Business work in thirteen theses. We want to move beyond business as usual. We want to put “social media” to work inside business as well as out. Take a look, join the conversation on our blog, or contact us.